Below I will list a few factors to consider before taking the plunge and making an investment into a new web design.
Recently, a potential client wanted to meet and discuss a full website redesign. We spoke on the phone and discussed their needs. This is what we consider part of our Discovery process and involves gathering requirements. Without knowing the requirements of a project, it is difficult to draft a solution.
The client mentioned that their website was approximately 2 years old and during that time, they had grown considerably and expanded to several locations. They would also like to add some additional pages and make the site more modern and ‘interactive’.
This was all the information that we were given, even after pressing for more information. I decided to do a quick website audit and check analytics, conversion forms, etc… I found a few simple issues but nothing glaring. The website was responsive, modern looking with large typography, good contrast, clean imagery & icons. I started to think why do they want to totally redesign. That is when my mind wandered and I came up with this list: